Lately have been served more than the usual number of pages
along the lines of “Your browser is not supported by our website”. Some are quite clever, but most are brief (and no matter how
polite – they make one want to leave). Such an approach misses a huge
opportunity.
The one liner redirect (zinger which effectively says you
are sub-human for using browser X) is itself content, and could easily be
replaced with a few lines and a few images which at least portray the most
important site message(s). And then sends you…
Have often changed browsers to find a graphic heavy website,
with little dynamics (no warrant for browser features), which does not answer basic
questions like:
A – What is your offer/business?
B – Am I the right customer? (service versus product, and
ideas of scale – individual versus corporate/government).
C – How to contact? (multiple methods).
D – How can I see/touch/feel/experience what you offer?
E – What are your best features? (these must be simple,
innovative, and fit within my world view).
Notice it is mostly about “me” *grin*. Who you are and your
history come later. And so do fancy media presentations (unless that is what you
are offering… though those websites – those in the business of making media
presentations, or truly deeply predicated on history – are seldom offenders in this
regard… think about that).
Tangentially related:
Long (real) content on a single page is no harm. Everyone
scrolls (especially mobile). Only recently have been shown outcomes from the “above the fold”
controversy.
Get your message out quickly. Back it up firmly and
succinctly. Present action items.
