Mentioned before stumbling upon the business novel genre (chiefly Japanese). Much more vogue today is the stunt or gimmick book, often represented as stunt or gimmick journalism. Is the sun setting on this style? Who knows? Gimmick is often funny and thought provoking.
Wired, August 2010, Mathew Honan - Print: One Man's Journey Into Stunt Books
http://www.wired.com/magazine/2010/07/pl_print_jacobs/
LA Times, September 5, 2009, Scott Timberg - Entertainment: Books & Ideas: Meet the gimmick books
http://www.latimes.com/entertainment/news/arts/la-et-gimmick-books5-2009sep05,0,4104835.story
A.J.Jacobs always comes up.
http://en.wikipedia.org/wiki/A._J._Jacobs
One of my favorites:
Esquire, September 1, 2005, A.J.Jacobs - Home/Features: My outsourced Life
http://www.esquire.com/features/ESQ0905OUTSOURCING_214
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Wednesday, October 19, 2011
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